I aim to identify and analyze the reasons behind the race to the bottom that is putting a lot of pressure on our beautiful industry, and brainstorm publicly about the actions we can or should take to secure a future where technology will undoubtedly play an even more prominent role, but where human experts reclaim ownership over how multilingual content is architected and delivered — and get proper recognition for it.

As a translator by education speaking four languages, with more than a decade of LSP-side experience and a track record of designing enterprise localization programs, I believe it's my responsibility to keep this conversation going and to address the elephant in the translation room.

What was planned to be a brief LinkedIn post quickly grew into a full article, and has ultimately resulted in an open letter to the language industry. The central idea: The technology isn't the problem, our way of implementing it is.

AI dubbing has evolved from a services to a product market, it's ready to attack typical human services territory such as TV broadcasts, and it has the resources to do so.